CEO Conversation on Strategy

January 31, 2025

Ken Gosnell and Brad Chase

Strategy is essential to business success. Often, businesses who have a better strategy will beat our companies with a better product. Moreover, it is often only the leader of a company that can create and develop a company’s strategy for success. In this CXP CEO Guide, Ken Gosnell engages with Brad Chase the author of Strategy First, How Businesses Win Big. Brad was the mind behind some of Microsoft’s largest and most successful initiatives. Brad began his Microsoft tenure in 1987, where his award-winning marketing campaign promoting Windows 95 broke numerous records and his efforts as MSN.com’s leader prompted a turnaround of the site’s success. Chase ended his tenure at Microsoft in 2002 and since then has served as an advisor and/or board member to many companies, such as GE, Brooks, Expedia, and the Boys and Girls Clubs. Chase has also shared his Strategy First approach across the nation through speeches to executives at large and small businesses, incubators, and students at topflight MBA programs and at conferences. In this CEO Conversation, the leader will learn - 1 - an easy-to-use strategy model, Strategy = E x mc2. 2 - 5 key tips to strategy prosperity 3 - how to be inspired to examine the effectiveness of their current strategies. Brad states, ”Strategy is the anatomy of business success. There’s nothing more important to the success of a business or a leader than building a winning strategy.”